FAQ's - Long Financial Planning

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Frequently Asked Questions


  • What does “Fee-Only” mean?
  • How do you charge fees?
  • What other forms of compensation are used by financial planners?
  • Who uses these compensation methods?
  • What financial planning services does Long & Associates Offer?
  • How does Ongoing Financial Planning work?
  • How does a Financial Review Work?
  • How does the Personal Retirement Analysis work?
  • How do I decide which service is best for me?
  • I’m a Small Business or a Non-Profit Organization. How do I get an evaluation of my 401k plan?
  • How long have you been in business?
  • What are your Qualifications?
  • How do I decide which service is best for me?
  • I’m a Small Business or a Non-Profit Organization. How do I get an evaluation of my 401k plan?
What does “Fee-Only” mean?

This term refers to the method of compensation for the financial planner. “Fee-Only” planners are compensated solely by fees paid by their clients and do not accept commissions or compensation from any other source. “Fee-Only” planners believe there is a significant” conflict of interest” if an advisor stands to gain financially from the purchase of any product he or she recommends to the client.

How do you charge fees?

For all our services we charge a fee directly to our client. We do not sell products or receive any commissions. Our only compensation comes directly from our clients. That way you know what you are paying for our services, and know that we are only working for you.

What other forms of compensation are used by financial planners?

Some planners are compensated entirely by commissions from the providers of products recommended and sold. Others, referred to as “Fee-based” or “Fee-offset,” charge both a fee and receive commissions from selling products.

Who uses these compensation methods?

They are most often used by representatives of insurance companies and major investment advisors. They receive a commission when they sell you a product (e.g. an annuity), or when they have you purchase a “loaded” mutual fund. The “load” represents their commission. Usually any fund with “A”, “B”, or “C” shares has some type of commission associated with it. No-load mutual funds only have one type of share.

What financial planning services does Long & Associates Offer?


For individuals we offer the following:

  • Full Financial Planning
  • Financial Review
  • Personal Retirement Analysis

For Small Business and Non-Profit 401k and 403b Qualified Plans we offer:

  • Fee Comparison Analysis
  • Retirement Plan Consulting Services
How does Ongoing Financial Planning work?
How does a Financial Review Work?
How does the Personal Retirement Analysis work?
How do I decide which service is best for me?

Click here to answer a few short questions to find out which service is appropriate for you.

I’m a Small Business or a Non-Profit Organization. How do I get an evaluation of my 401k plan?

Contact us for a sample of the Fee Comparison Analysis

How long have you been in business?

Long & Associates has been in business since 2002

What are your Qualifications?

Chris Long is a Certified Financial Planner®. He also holds a BA in Economics from Yale University and a MBA from Stanford University.

How do I decide which service is best for me?

Click here to answer a few short questions to find out which service is appropriate for you.

I’m a Small Business or a Non-Profit Organization. How do I get an evaluation of my 401k plan?

Get a short self evaluation of your plan or see a sample of the full Retirement Plan Report Card we can complete and review with you.



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